
Is it the perfect message? No. Is it way better than the alternative? Yes.
First, if you haven't seen the Kony 2012 video, check it out here. Now that you've seen it, you may have also heard some of the arguments against it:
It oversimplifies the issue. There are more bad guys than Kony to worry about, it can't be solved so simply, etc. And the nuanced version resonated how much? That is, how much did people know/care about any of this before the video.
It's out of date. Kony isn't even in Uganda any more, and Uganda is a really nice place. Uganda may be doing well, but Kony and his buddies...